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Corset%20YouTube Www Nekkid e Cunt ki Tzh searchut Www Yourlust er Love hsearchs Tzh asearchc Shavingsweetstrippedsuperheroine k Yourlust e Yourlust r Love hCorset%20YouTubeRecently, frog Senior Interaction Designer Alex Tam and Associate Creative Director Dave Chiu were invited to participate in the Stories of Change Impact Lab held at Tomorrow Partners in Berkeley, California.
Since 2007, the Skoll Foundation and Sundance Institute have brought together social entrepreneurs and documentary filmmakers in their Stories of Change partnerships. The goal has been to take organizations that have a social impact on the world and pair them with filmmakers who can amplify their story. By making documentaries of social impact organizations that are already established, people who responded strongly to the film would have a place to direct their energy once they were moved to take action.
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Can social technology enable companies and the people within them to make better decisions? Can it improve corporate behavior? Can it perhaps even help restore the social contract between business and society? These are just some of the questions to be tackled by the “Reinvent Business” hackathon – a collaborative, rapid ideation and programming workshop – to be held in San Francisco on June 9-10, Hosted by frog and LRN, in partnership with BSR, Carnegie Mellon University, Dachis Group, Net Impact, Silicon Valley Bank, Fast Company, and the World Economic Forum, the two-day event will bring together software developers, designers, gamers, film makers, writers, business leaders, and other creative minds to imagine, design, and build a more human and truly social enterprise. The goal is both simple and bold: to develop concepts and prototypes for innovative products and services that have the capacity to transform business from within.
Last week was the culmination of a 16-week Industrial Design junior level class from the California College of the Arts (CCA). The class was divided into two groups with two different subject areas for the students to choose from. Myself, Max Burton from frog and Karson Shadley from Shape Field Office taught a segment on ‘wearable sound’ and Chris Luomanen of Thing-Tank and Rob Swinton from Huge Design taught a segment on ‘personal mobile safety.’ To enhance the level of realism and to develop connections with the local professional design community, we held the final presentation of the students’ work at frog design in our San Francisco studio and Lunar‘s head office in Potrero Hill with many local industrial design professionals as guest critics.
The course is intended to emulate a real-life design project. Students go through the entire design process from choosing an end user and discovering opportunity areas through design research. They then go onto concept exploration, sketching, model-making, 3D CAD and rendering and final presentation. We put an equal emphasis on problem solving and a rigorous design process as we did on the final physical form factor. In today’s competitive marketplace for industrial design it is essential that students demonstrate their capacity for original-thinking and problem-solving skills as well as the high mastery of skills that are fundamental to be a successful industrial designer.
As designers we enjoy figuring out new ways of interacting with the world around us. Clients often come to us with raw, just-invented technologies, and we help add a human perspective. New technologies prompt new forms, and we look for meaning in form. A product’s personality is the sum expression of the content it delivers, the function it performs, the behavior it elicits, and the aesthetic it portrays.
Imagine never having to look for a parking space ever again. Imagine that from here on out, this problem is solved. Fast-forward to 2025. You’re driving from Brooklyn to Manhattan...because driving in New York City, and everywhere else, has become much simpler a task than it was a decade or so before.
Or has it?
As Ralph Caplan defines it, "Design is a process for making things right." This definition captures the optimism of design, and it implies our fairly natural intuition about when a situation is 鈥渨rong鈥 or broken.
In this TEDxSMU talk, frog Creative Director Kate Canales argues that design is something we come by quite naturally as humans. We design our way around broken systems everyday. The trick, of course, is to figure out how to apply that tendency to bigger and bigger issues.
This talk is about the little things Canales has seen that give her hope about our collective ability to design for those big problems. It is also about her belief that there will almost always be a thing in design, but the thing itself is not what matters. What matters is what the thing makes us do.
